Improving College Technology Transfer Outreach Efforts by utilizing Social Networking
Technology transfer and licensing are integral to business creation and development in america. The push is on in the usa to create more jobs, and largely through creating new companies, and expanding small-to-midcap companies, especially individuals whose classic markets, for instance services, will be in upheaval as evidenced in america government services contractor community.
Previously, businesses hire increasing numbers of people than large companies. With the amount of technology designed for development support, for instance cloud-computing plus an expanding suite of SaaS choices, the cost of infrastructure – frequently a substantial background cost with a firm – might be better planned, budgeted and managed. This protects effort and time in start-ups.
Because the primary sources for licensable technology in the usa are commercial entities, universities, and internal Federal Labs and Federally funded labs in academia, universities hold the largest number of commercializable technology, as well as the best environments for support of spinouts/new starts.
Local spinouts/new starts have importance simply because they bring jobs for the local economy. A university round the colonial would love the spinout outside, not in California or Or, for example. The primary difference is quite significant in economic value — licensee charges and royalties of x value for just about any licensee situated in and commercializing the licensed technology in California for example, versus jobs and many types of flow-lower economic impact of having that company inside the backyard round the colonial.
In surveying the school marketing landscape there seems to become inadequate effective outreach and marketing programs with the universities. Many have a very pull approach — excellent sites, on-line databases of licensable technology, excellent reports by themselves achievements… but frequently little visibility. You should know how you can have the information. Clearly, push and pull marketing and advertising have been in compliance with what your location is standing along with your perspective, but generally, the university’s name, status, and prior work will be the pull. Yes, many universities attend technology and innovation occasions, and you’ll search sites, or possibly a patent portal. But it is still pull marketing.
Really, searching at 200 universities` websites, not one of them had technology transfer round the website by mention or link you’d to look to discover it. I randomly examined several universities Face book pages, and not one of them emphasized its technology transfer programs or achievements.
Within the Customer 360 conference in LA, Gartner Group forecasted the end result of social media on crm — essentially marketing/sales. The end result on firms without social media programs is essential. Since technology transfer Is definitely an very real multi-billion/year business, it should be a cornerstone in universities’ efforts, otherwise already implemented or planned.